Using Social Media for Events

Mat Morrison joined Porter Novelli in 2007 to work on the agency's global business, co-ordinating digital strategy, training, and product development.


One of London's first dedicated digital planners, Mat has worked across a broad range of planning disciplines.


He began his digital media career more than a decade ago at AKQA, one of the UK's most successful and longest running digital agencies. He set up the media-planning business, becoming one of the first people in the UK to plan and buy online advertising campaigns for clients Microsoft, Orange, BMW and BT.


He joined BMP interAction, the digital wing of DDB London in early 1998. Here he planned campaigns and negotiated deals for a client list that included Anheuser Busch, PepsiCo, Compaq, Sony, Vodafone, Credit Suisse, Reuters, and Volkswagen.


Joining the board in January 2000 as Head of Strategy, he became part of the management team that set up the global network of DDB's digital agencies: Tribal DDB Worldwide. He appeared in Campaign magazine's 30 under 30.


He left Tribal in October 2001 to work first as a consultant, then going on to set up digital planning agency Ryan Morrison & MacMillan Ltd, working for clients that included the Discovery Channel, Sony, Buckingham Palace and Porter Novelli.


Together with a broad understanding of technology and technical implementation, and a shallow-but-useful knowledge of usability and information architecture issues, this experience makes Mat one of the most rounded planners here on Linked in.


Mat isn't really interested in big ideas. He likes little simple ideas that work, and that stick around. He reckons you can do more by rediscovering and polishing an old-but-successful idea than you can by chasing the new new thing.


Mat Morrison's Specialties:
campaign planning, campaign reporting, campaign effectiveness, pitch management, pitch design, pitch development, digital communications, CRM, email marketing, web marketing, data strategy, data policy, internet marketing metrics, social media, buzz marketing